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When we became involved SYNC 3, we knew it would have unique challenges, and be on a fast track to market.

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Panasonic is one of only a few auto suppliers that offers full end-to-end software and hardware development capabilities to automakers.

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Its role was to lead SYNC 3’s software and hardware design, development and implementation for a fast, easy-to-use system with enhanced response to driver commands. With our consumer electronics experience and more than 60 years’ experience as a Tier 1 auto supplier, Panasonic had already established itself as a leading global supplier for in-vehicle technology for brands such as General Motors, Fiat Chrysler Automobiles, Toyota and Daimler and others.įord SYNC 3 is a prime example of the consumer-centric approach Panasonic takes when developing solutions. Panasonic took on the SYNC 3 project in 2013.

In fact, during a test with consumers, SYNC 3 was able to decipher what users were saying despite having their mouths full of food.

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As a result, consumers can use wow speech recognition tech without worrying about how to make it work. The good news is that cloud computing can provide more data processing power than ever, which enables speech recognition tech to more easily handle evolving grammar rules, word choices and an individual’s speech amidst background cacophony. They hate it when the voice recognition system gets it wrong. Today consumers want vehicles with voice recognition technology that understands what they’re saying at the same time horns are blaring, passengers are talking, while Bruno Mars croons in the background. Back then, Bell Labs announced a machine that could understand a voice’s simple sounds, kind of like baby talk. Some of the earliest voice recognition work dates to the 1950s. One interesting example is voice recognition technology. Voice recognition that hears over Bruno Mars With intuitive use comes delight, trust, and ultimately, from a consumer’s perspective, technology that disappears behind the experience it supports. Companies that successfully introduce innovations design them so consumers intuitively understand their features. What we’ve learned after almost a century of consumer technology development at Panasonic, is that the “wow” wears off quickly-if the machine doesn’t work.

They want to jump in their car and have their infotainment system work as easily and quickly as their handheld.

Vehicles are way more complex than smart phones, but few consumers want to think about a car’s complexity. “As Ford accelerates the pace of innovation, we believe this best-ever quality ranking demonstrates our new technologies are reliable and easy to use,” said Bennie Fowler, Ford’s group vice president, Quality, after the study came out this summer. It achieved its highest ranking since the study was launched, placing fourth overall and second among non-luxury makers. “The Ford SYNC ® 3 Infotainment System is a primary contributor to Ford Motor Company’s strong performance,” according to J.D. Power’s 2017 report, the Ford brand shot up the list. If a model gets a low score, that means few problems, and a high-quality ranking. Quality is determined by the number of problems that occurs per 100 vehicles. The research looks at problems vehicle owners encounter in the first 90 days of ownership. To global automakers, there may be no more important recognition than the J.D.