“Anytime there’s a popular piece of footage circulating, it’s fun for us to play with it, manipulate it, and add a little commentary.”īut while Noah, Flanz, and Hedayati had a feeling that their “BBC Dad” spoof would gain traction, they didn’t quite expect the virality that followed.

“Some jokes are better transmitted visually,” says Hedayati. The creation of GIFs-especially those that comment on current events-has become an integral part of The Daily Show’s content strategy. Their instinct was spot-on, and soon, the satirical GIF was ripping across social media channels. The response from viewers was enthusiastic, and The Daily Show team rushed to turn the 20-second clip into an “easily shareable” GIF, says Hedayati. Indeed, in The Daily Show’s interpretation, Kelly’s wife, Kim Jung-A, was replaced by a skittering Conway, Trump’s Counselor known for her poker-faced deflections of tough questions and wily coverups for the President and his staff when they’re questioned about spreading inaccurate information. “And obviously, as in real life, Kellyanne slid in to clean up the mess,” says Flanz. Ben Carson trails just behind in the rolling baby walker. Trump’s beaming head bobs in on top of Kelly’s elder daughter’s little body he mischievously wields an uncapped marker. Sean Spicer babbles incoherently in place of Kelly. In it, the faces of Trump and members of his entourage are superimposed onto those in BBC’s viral video. What consumed the screen next was a genius piece of satire thought up by Noah, the show’s executive producer Jen Flanz, supervising producer Ramin Hedayati, and graphic artist Michael Hogan. The audience was in stitches when Noah delivered his punchline: “It was almost like a giant metaphor for the Trump administration.” Funnyman host Noah set the stage by treating his audience to a giggling blow-by-blow of the original viral video: Kelly’s serious analysis of North Korean politics in his home office, the kamikaze interruption from two wobbling toddlers, and their mom’s valiant (and wildly frantic) attempt to swoop in to extract them. The first aired on Comedy Central’s notorious talk show The Daily Show with Trevor Noah. The two spoofs in question hit the internet several days after the original “BBC Dad” footage, as it’s been nicknamed, went viral.

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